Butterfly - Smith&Nephew
IDENT
The brief for this was simple and open - to bring the Allevyn Life brand butterfly illustration to life in the form of a short visual identity.
My instinct was to contrast the highly stylised butterfly graphic with a realism in its movement that captured the delicate and active sense of butterflies in nature, and these attributes I thought, would be accurate in embodying the qualities of the Allevyn Life brand.
AGENCY - EON MEDIA
